Some people think the green marketplace is set for a big surge next year. Don't believe it?
Click http://www.environmentalleader.com/2007/09/28/consumer-spending-on-green-will-double-reach-500-billion-in-2008">HERE to read more.
Friday, September 28, 2007
Tuesday, September 25, 2007
Your Irresistible Offer - "The Four Letter Word of Marketing" - Part 7 of 19
Hey,
I hope you've been enjoying this series of
email on how you can craft "Your Irresistible
Offer". If you've missed any - you can find
them here on this blog.
The subject of this week's email is all
about one, four letter word: RISK.
GASP!
Did he just type that?!
It's the dirtiest four letter word in
business. And it's likely costing you
more than you'd care to admit.
You're likely losing a lot of money right
now - I can promise you - because you aren't
addressing and dealing with the risks people
perceive in doing business with you.
Reducing, eliminating or reversing the
risk is probably the most powerful single
secret of making YOUR offers more irresistible.
In fact, to illustrate my point, I'd
like to make YOU an offer.
http://tadhargrave.com/consulting
I think you're going to like it.
I think you'll agree that it's one of the
most relevant, valuable and risk free
offers you've ever seen.
Crossing my fingers - I hope that you
might even find it irresistible.
But . .
I only have time to offer it to yourself
and two other people. There's only three
of these available. Once they're gone,
they're gone.
And it might not be right for you. It
might not be a fit.
This offer is only for you if you are:
1) In a place where you want to grow your
business.
2) Are open to honest, constructive
feedback on your marketing
3) Committed to living your values.
4) Ready to do two to three hours of
highly focused homework.
If that's not you, you might as well stop
reading now.
But if you're willing to put in a little
Effort to get a lot of reward - then keep
reading.
* * *
HERE'S YOUR OFFER:
WHAT: I would like to offer you a 90
minute marketing coaching session with me.
It's worth at least $500 (and that's if you
only count my time).
You will also get the full, audio recording
of that call. You will receive an executive
"coaching summary" of the call.
But there are only three of these available.
For more info:
http://tadhargrave.com/consulting
HOW MANY: Only three. I only have time to
do your call in the first two weeks of
October. After that, I'm on the road for
two months.
COST: Pay what you want. Ten days after your
session I will ask you to send me two cheques
for whatever you want to pay. There's no
minimum and no maximum. No pressure. No games.
No joke.
* * *
HOW CAN I AFFORD TO OFFER THIS?
Well, you can find the full answer at:
http://tadhargrave.com/consulting
Isn't there a lot of risk to me in doing
this?
After all, couldn't someone just get
everything and then not pay me at all? Or
what if they only paid me like $2 for my
time?
But here's my explanation - and maybe the
most potent marketing lesson on creating
offers that I can give you.
Most entrepreneurs are silently scared of
getting screwed. And that fear is not
serving them.
- Maybe you fear giving big guarantees in
case you have to offer refunds.
- Maybe you're scared to teach people how
you do what you do in case someone steals
your info or uses it but doesn't hire you.
- Maybe you've given your clients incredible
value - even free stuff - only to have it
taken for granted and drain your time,
energy and cashflow.
- Maybe you're afraid to get the short end
of the stick.
So, you learn to protect yourself.
You learn to value your time. You tell
yourself that your expertise and information
is worth a lot and that you deserve
compensation for anything you give out.
Maybe you also tell yourself that if you
just gave away information that people
wouldn't really value it.
And of course - you would have a point.
Maybe you've figured out all sorts of ways
to reduce your risks in doing business and
protect yourself.
And while this all might meet your need for
self respect and safety - and it's far better
than letting yourself be taken to the cleaners
- it's not the whole journey.
What if I told you that there are ways to be
100% safe and yet outrageously bold in lowering
the risk of your offers?
Here's a counter intuitive thought to
meditate on: to succeed in business you
must learn to love getting the short
end of the stick. To grow your business
you must learn to assume the lion's share
of the risk in any interaction.
And yes, there are ways to do this where
you're also protected. I'll cover them in
a later email to you.
**Put another way: you have no idea how
much money you're losing every year because
you are silently asking your prospects and
clients to take on the risk of taking the
next step in the relationship with you.
THIS IS A CRITICAL MARKETING PIECE:
Lowering the risk of the next step.
How can you lower the risk?
Here's some simple, tried and true ways:
1) Iron clad, No Hassle Guarantees.
2) Testimonials & Case Studies
3) Free Intro Events
4) Spelling out the process you use in
detail so there's no mystery of the unknown
about it and they can begin to appreciate
why your process works.
5) Your credentials, awards etc.
6) Becoming a well known figure (hosting a
radio show, writing magazine columns)
7) Writing a blog that shares your honest
perspective about the issues you help
clients with. What causes the problems?
What are the best solutions?
* * *
A primary way I do this is by offering
many of my services on a pay what you can
basis.
Meaning you receive the full consultation
or weekend training and then - when it's
all done - you pay me whatever you thought
it was worth based on what you can afford.
No catch.
This does a number of things:
1) It lowers the risk for people to take
the next step. This makes is much more
likely that they will raise their hand and
say 'yes'.
2) It makes my life far easier. I don't
have to sell so hard because there is
zero possible financial risk. A ridiculously
high percentage of people who come to my
intros sign up for the full weekend.
In short, it makes me a lot of money.
For less effort.
Could you use a PWYC consult?
Maybe. Maybe not.
But ask yourself, are you feeling:
- 'stuck' in your marketing?
- Not sure what the most important next steps
are for you to take in your unique situation?
- Like you could use an outside perspective?
http://tadhargrave.com/consulting
WHY ACT NOW?:
But this will be about ten times as hard to
book in three weeks.
Because, as of Oct 17th, I'm starting on my
tour and I'll be on the road - almost non-stop -
for two months. During that time I will do
very few consultations. If any.
I did a ton of them this summer but I know
that some of you are new on my list and may
not have heard of this. So, this is just a
little courtesy reminder.
If you'd like to book one you can just click
reply and email me here.
If you have any questions - check out:
http://tadhargrave.com/consulting
Warmest,
Tad Hargrave
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com
P.S. Please consider the environment before
printing this email - Thank You!
P.P.S. REMEMBER: I am offering three pay
what you can consultations worth $500 to
the first three people who respond.
To get more info:
http://www.tadhargrave.com/consulting
.
I hope you've been enjoying this series of
email on how you can craft "Your Irresistible
Offer". If you've missed any - you can find
them here on this blog.
The subject of this week's email is all
about one, four letter word: RISK.
GASP!
Did he just type that?!
It's the dirtiest four letter word in
business. And it's likely costing you
more than you'd care to admit.
You're likely losing a lot of money right
now - I can promise you - because you aren't
addressing and dealing with the risks people
perceive in doing business with you.
Reducing, eliminating or reversing the
risk is probably the most powerful single
secret of making YOUR offers more irresistible.
In fact, to illustrate my point, I'd
like to make YOU an offer.
http://tadhargrave.com/consulting
I think you're going to like it.
I think you'll agree that it's one of the
most relevant, valuable and risk free
offers you've ever seen.
Crossing my fingers - I hope that you
might even find it irresistible.
But . .
I only have time to offer it to yourself
and two other people. There's only three
of these available. Once they're gone,
they're gone.
And it might not be right for you. It
might not be a fit.
This offer is only for you if you are:
1) In a place where you want to grow your
business.
2) Are open to honest, constructive
feedback on your marketing
3) Committed to living your values.
4) Ready to do two to three hours of
highly focused homework.
If that's not you, you might as well stop
reading now.
But if you're willing to put in a little
Effort to get a lot of reward - then keep
reading.
* * *
HERE'S YOUR OFFER:
WHAT: I would like to offer you a 90
minute marketing coaching session with me.
It's worth at least $500 (and that's if you
only count my time).
You will also get the full, audio recording
of that call. You will receive an executive
"coaching summary" of the call.
But there are only three of these available.
For more info:
http://tadhargrave.com/consulting
HOW MANY: Only three. I only have time to
do your call in the first two weeks of
October. After that, I'm on the road for
two months.
COST: Pay what you want. Ten days after your
session I will ask you to send me two cheques
for whatever you want to pay. There's no
minimum and no maximum. No pressure. No games.
No joke.
* * *
HOW CAN I AFFORD TO OFFER THIS?
Well, you can find the full answer at:
http://tadhargrave.com/consulting
Isn't there a lot of risk to me in doing
this?
After all, couldn't someone just get
everything and then not pay me at all? Or
what if they only paid me like $2 for my
time?
But here's my explanation - and maybe the
most potent marketing lesson on creating
offers that I can give you.
Most entrepreneurs are silently scared of
getting screwed. And that fear is not
serving them.
- Maybe you fear giving big guarantees in
case you have to offer refunds.
- Maybe you're scared to teach people how
you do what you do in case someone steals
your info or uses it but doesn't hire you.
- Maybe you've given your clients incredible
value - even free stuff - only to have it
taken for granted and drain your time,
energy and cashflow.
- Maybe you're afraid to get the short end
of the stick.
So, you learn to protect yourself.
You learn to value your time. You tell
yourself that your expertise and information
is worth a lot and that you deserve
compensation for anything you give out.
Maybe you also tell yourself that if you
just gave away information that people
wouldn't really value it.
And of course - you would have a point.
Maybe you've figured out all sorts of ways
to reduce your risks in doing business and
protect yourself.
And while this all might meet your need for
self respect and safety - and it's far better
than letting yourself be taken to the cleaners
- it's not the whole journey.
What if I told you that there are ways to be
100% safe and yet outrageously bold in lowering
the risk of your offers?
Here's a counter intuitive thought to
meditate on: to succeed in business you
must learn to love getting the short
end of the stick. To grow your business
you must learn to assume the lion's share
of the risk in any interaction.
And yes, there are ways to do this where
you're also protected. I'll cover them in
a later email to you.
**Put another way: you have no idea how
much money you're losing every year because
you are silently asking your prospects and
clients to take on the risk of taking the
next step in the relationship with you.
THIS IS A CRITICAL MARKETING PIECE:
Lowering the risk of the next step.
How can you lower the risk?
Here's some simple, tried and true ways:
1) Iron clad, No Hassle Guarantees.
2) Testimonials & Case Studies
3) Free Intro Events
4) Spelling out the process you use in
detail so there's no mystery of the unknown
about it and they can begin to appreciate
why your process works.
5) Your credentials, awards etc.
6) Becoming a well known figure (hosting a
radio show, writing magazine columns)
7) Writing a blog that shares your honest
perspective about the issues you help
clients with. What causes the problems?
What are the best solutions?
* * *
A primary way I do this is by offering
many of my services on a pay what you can
basis.
Meaning you receive the full consultation
or weekend training and then - when it's
all done - you pay me whatever you thought
it was worth based on what you can afford.
No catch.
This does a number of things:
1) It lowers the risk for people to take
the next step. This makes is much more
likely that they will raise their hand and
say 'yes'.
2) It makes my life far easier. I don't
have to sell so hard because there is
zero possible financial risk. A ridiculously
high percentage of people who come to my
intros sign up for the full weekend.
In short, it makes me a lot of money.
For less effort.
Could you use a PWYC consult?
Maybe. Maybe not.
But ask yourself, are you feeling:
- 'stuck' in your marketing?
- Not sure what the most important next steps
are for you to take in your unique situation?
- Like you could use an outside perspective?
http://tadhargrave.com/consulting
WHY ACT NOW?:
But this will be about ten times as hard to
book in three weeks.
Because, as of Oct 17th, I'm starting on my
tour and I'll be on the road - almost non-stop -
for two months. During that time I will do
very few consultations. If any.
I did a ton of them this summer but I know
that some of you are new on my list and may
not have heard of this. So, this is just a
little courtesy reminder.
If you'd like to book one you can just click
reply and email me here.
If you have any questions - check out:
http://tadhargrave.com/consulting
Warmest,
Tad Hargrave
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com
P.S. Please consider the environment before
printing this email - Thank You!
P.P.S. REMEMBER: I am offering three pay
what you can consultations worth $500 to
the first three people who respond.
To get more info:
http://www.tadhargrave.com/consulting
.
Thursday, September 20, 2007
The 57 Top Web Business Tools
I just got this email from Stu MacLaren. Very cool guy.
If you know you need to get your computer, website, and business systems up to snuff but have no idea where to start - start here.
warmest,
tad
If you know you need to get your computer, website, and business systems up to snuff but have no idea where to start - start here.
warmest,
tad
*********************************************
I've got a video and a fun training for you:
http://www.myideaguy.com/57tools.htm
*********************************************
Dear Tad,
New Products...
Big Launches...
... and a Wedding!
What a week so far!
There are so many exciting things happening
right now (personally and professionally)
that I'm finding it hard to keep pace with
everything.
First John Reese launched BlogRush on the
weekend and then Jason Potash launched his
website with non-stop "deals" all year long.
Then to top it all off, I'm hitting the
homestretch before my wedding so it's
"wedding madness" around here... YIKES!
Does life always seem to speed up as soon as
September hits?
Anyway, a while back I started doing a series
of teleseminars called "Saturday Trainings".
They have always been a HUGE hit and I've
decided to do another one this Saturday.
However, this one has a unique twist because
I won't be "teaching" anything... I'll just
be giving you TONS of free stuff :)
Curious?
Check it out:
http://www.myideaguy.com/57tools.htm
It's taking place this Saturday so register early :)
See you soon!
Take care.
Stu McLaren
Your Idea Guy
Wednesday, September 19, 2007
The Almost Perfect, Pressure Free Sales Letter
I just got this email from Ari Galper of www.unlockthegame.com.
He's a genius.
His work on removing the pressure and hype from sales is really the only thing I ever recommend to people.
He just sent me an email that describes an almost perfect, results producing sales letter written with warmth, empathy and profound relevance to the reader - but no hype.
Read on . . .
He's a genius.
His work on removing the pressure and hype from sales is really the only thing I ever recommend to people.
He just sent me an email that describes an almost perfect, results producing sales letter written with warmth, empathy and profound relevance to the reader - but no hype.
Read on . . .
Hi Tad,
Mark Coudray, a client of mine, sent me this email a few weeks ago about a breakthrough sales letter that he wrote (which I'm going to share with you) based on the insights he learned in the Unlock The Game mastery program.
Mark's letter is here:
https://utg.infusionsoft.com/in/i493e0/tad!tadhargrave.com/186a00/
The interesting twist about this letter is that it's designed to generate a phone call back to him (not forcing them to buy anything from the letter)....here's Mark's email he sent me:
------------
Ari,
I talked to you briefly at the System Seminar in Chicago to let you know how well Unlock The Game is working for us. I have attached a copy of the sales letter we use to bring in new clients. This letter is currently pulling 40% response with a perfect 100% conversion of the responding companies.
In our first year of testing the program with 20 randomly selected test companies, we increased our revenues almost 1.1 million dollars. This was with 20 companies. The annual revenue per client was just under $56,000. There are 1850 companies that meet our demographic profile in California alone.
I know a good part of our success is based on the low key, non sales pressure approach you teach in your Unlock The Game program.
We are currently preparing to move into 16,000 sq ft new building and production facility. This is triple what our current space is. We have doubled our production capacity and we are about to double that again.
Anyway, hope you enjoy the letter and I am always looking forward to your insight and observations.
Warmest regards,
Mark
----------------------------------
You probably get sales letters in the mail all the time, or see them on websites.
You know the kind, really long text pages, yellow highlights, oversize headlines... you can almost feel the sale pressure jumping off the page at you.
Which of course is exactly the opposite feeling and approach that my clients and I work so hard not to be associated with.
Putting pressure on your prospects, whether it's over the phone or in writing, breaks the opportunity for you to build genuine trust with that person. And trust is what's at the core of long term sales success.
Mark's letter is a testament to not "hard pitching" his solution, but instead focusing in on the problems his prospects are experiencing.
In a moment, I'm going to share with you:
1. His sales letter with my written comments in the margins, to explain what Mark did
so well (Mark, the gracious guy that he is, gave me permission to share his letter with you.)
2. A 45-minute "audio briefing" where I explain, in depth, the key elements that Mark incorporated from Unlock The Game that makes this letter a true breakthrough
3. A word-for-word written transcript of the 45-minute "audio briefing"
Here's your access link:
https://utg.infusionsoft.com/in/i493e0/tad!tadhargrave.com/186a00/
(After you click the link, you'll be taken to a page that confirms you're one of my subscribers and you'll see the link to access Mark's letter)
To your success,
Ari Galper
Unlock The Game
P.S. I'd love to hear your feedback, just reply to this email. And if you have any written sales materials that have worked for you that minimize sales pressure...please do send them over. I'm creating a collection of these to make available at a later date.
Free Coaching Call Download (hosted by Katie's Club)
Hey everyone,
Yesterday, I was interviewed by Katie Curtain of Katie's club in Toronto.
It was a really powerful, jam packed call that got into some real nitty gritty detail. More info below on how you can listen to or download the call
Yesterday, I was interviewed by Katie Curtain of Katie's club in Toronto.
It was a really powerful, jam packed call that got into some real nitty gritty detail. More info below on how you can listen to or download the call
Dear Friends,
I am getting rave e-mails about last night's Katie's Club teleconference with Tad Hargrave on "How to Grow Your Business Without Selling Your Soul". If you missed it, I did a recording of the evening.
Just click on here and you can listen
http://www.audioacrobat.com/play/WfCQb3JQ
Or download it to to your computer or MP3 player.
http://coachkatie.audioacrobat.com/download/TadHargrave1.mp3
The topics Tad covered included:
* tips for people setting up a holistic or green business
* five mistakes that social entrepreneurs make when running their businesses
* the importance of establishing a niche
* the two critical elements that make up a niche
* the three ways you can tell if your niche is any good or not
* the power of educational marketing
* the power of empathy in your marketing (including a secret all women know, but men don't)
* the power of 'stay in touch' marketing (and the 80/20 rule of how to do that)
* the four levels of how to make your business irresistibly attractive
Participants also had the chance to discuss some of their own business challenges.
So enjoy listening and if you get a chance, e-mail me what you found most useful. Also take a look at Tad's website. He has lots of free material, including a marketing self assessment test. Go to : http://www.tadhargrave.com
As well, Tad is coming to Toronto and is doing a workshop the first weekend of November, where you pay what you can. If you are running a small business or practice, you got to get out to this. The information and resources he provides are priceless. As well he's a real fun kind of guy, and very creative in his approach to marketing and business for the socially
conscious.
I'm doing an introductory evening for Tad at Ellington's Cafe, 805 St. Clair Avenue West, on Tuesday, Oct 30, 7-9PM. There's limited seating, so sign up as soon as you can by going to Tad's website, at http://www.tadhargrave.com/freeintro, or by e-mailing me.
Also keep your eyes peeled for upcoming Katie's Club teleconferences. I have one coming up on October 9, with Cherie Carpenter on Body Talk which is an extraordinary system of holistic healing.
Warmly,
Katie Curtin
Katie's Club
Helping women serve themselves and the world
Katie's Club is a club for women dedicated to creating positive
planetary change through the arts, holism and social action.
Want more information about becoming a member, please e-mail me at katiecurtin@mac.com or phone 416-656-6455.
"Your Forgotten eBook" - 111 Page, 100% 'On the House', Three-in-One ebook
Hey,
Can't believe I forgot to tell you
about this. Unreal.
Here's the scoop . . .
A few months ago I created an ebook.
It was born at 90 or so pages long,
but has since grown to a whopping 111
pages long.
Of course, *I* think it's the most
beautiful ebook in the world.
Ended up very pleased with it all.
I created it to use as an incentive to
get people to sign up for my email list.
I wanted to them to be surprised and
delighted by this great thing they got -
just for giving me their email.
So, now, when people sign up - they're
immediately emailed a link to this beautiful
bouncing, 111 page baby ebook that I'm
really proud of.
* * *
HOW YOU CAN GET YOUR OWN COPY?
1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:
"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"
3) A link to download it will be
instantly emailed to you.
* * *
It's already gotten me rave reviews.
(though I fear it will one day grow up
and quit college on me too)
It occurred to me - a month or so
after creating this ebook - that I hadn't
told you about it and it's absolutely
the clearest and most up to date summary of
what I teach these days.
I just forgot to send out the word.
. . . What??!
Expect me to live what I teach?
(Don't you judge me . . .)
Anyway, there's no charge for this ebook.
No catch.
What is it?
It's basically a three in one package:
PART ONE:
An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.
If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:
o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)
o the three critical criteria to
developing a strong target market or niche
o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have
o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)
o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)
PART TWO:
The Horrible Hundred+
This might just be my favorite thing I've
ever created.
It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.
But from a particular angle.
I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.
They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.
I've gotten rave reviews on this thing.
PART THREE:
The Radical 180
This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.
It should give you a good birds eye view
of where your marketing is strong and where
it's weak.
* * *
HOW YOU CAN GET YOUR OWN COPY?
1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:
"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"
3) A link to download it will be
instantly emailed to you.
* * *
That's it.
I hope you're well.
Warmest,
Tad
P.S. PLEASE TELL YOUR FRIENDS: The only
thing I ask is that instead of emailing
people the direct link to it, you send
them the following email (feel free to
modify) or some such thing.
* * *
"Hey, Just came across this free 111 page
ebook on marketing for green, holistic
and community minded entrepreneurs.
It's pretty amazing. Well worth your time.
It's got three different parts to it.
The summary is below but to get it
1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:
"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"
3) A link to download it will be
instantly emailed to you.
Here's what's in it . . .
PART ONE:
An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.
If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:
o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)
o the three critical criteria to
developing a strong target market or niche
o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have
o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)
o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)
PART TWO:
The Horrible Hundred+
This might just be my favorite thing I've
ever created.
It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.
But from a particular angle.
I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.
They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.
I've gotten rave reviews on this thing.
PART THREE:
The Radical 180
This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.
It should give you a good birds eye view
of where your marketing is strong and where
it's weak.
Can't believe I forgot to tell you
about this. Unreal.
Here's the scoop . . .
A few months ago I created an ebook.
It was born at 90 or so pages long,
but has since grown to a whopping 111
pages long.
Of course, *I* think it's the most
beautiful ebook in the world.
Ended up very pleased with it all.
I created it to use as an incentive to
get people to sign up for my email list.
I wanted to them to be surprised and
delighted by this great thing they got -
just for giving me their email.
So, now, when people sign up - they're
immediately emailed a link to this beautiful
bouncing, 111 page baby ebook that I'm
really proud of.
* * *
HOW YOU CAN GET YOUR OWN COPY?
1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:
"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"
3) A link to download it will be
instantly emailed to you.
* * *
It's already gotten me rave reviews.
(though I fear it will one day grow up
and quit college on me too)
It occurred to me - a month or so
after creating this ebook - that I hadn't
told you about it and it's absolutely
the clearest and most up to date summary of
what I teach these days.
I just forgot to send out the word.
. . . What??!
Expect me to live what I teach?
(Don't you judge me . . .)
Anyway, there's no charge for this ebook.
No catch.
What is it?
It's basically a three in one package:
PART ONE:
An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.
If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:
o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)
o the three critical criteria to
developing a strong target market or niche
o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have
o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)
o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)
PART TWO:
The Horrible Hundred+
This might just be my favorite thing I've
ever created.
It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.
But from a particular angle.
I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.
They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.
I've gotten rave reviews on this thing.
PART THREE:
The Radical 180
This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.
It should give you a good birds eye view
of where your marketing is strong and where
it's weak.
* * *
HOW YOU CAN GET YOUR OWN COPY?
1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:
"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"
3) A link to download it will be
instantly emailed to you.
* * *
That's it.
I hope you're well.
Warmest,
Tad
P.S. PLEASE TELL YOUR FRIENDS: The only
thing I ask is that instead of emailing
people the direct link to it, you send
them the following email (feel free to
modify) or some such thing.
* * *
"Hey, Just came across this free 111 page
ebook on marketing for green, holistic
and community minded entrepreneurs.
It's pretty amazing. Well worth your time.
It's got three different parts to it.
The summary is below but to get it
1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:
"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"
3) A link to download it will be
instantly emailed to you.
Here's what's in it . . .
PART ONE:
An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.
If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:
o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)
o the three critical criteria to
developing a strong target market or niche
o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have
o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)
o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)
PART TWO:
The Horrible Hundred+
This might just be my favorite thing I've
ever created.
It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.
But from a particular angle.
I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.
They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.
I've gotten rave reviews on this thing.
PART THREE:
The Radical 180
This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.
It should give you a good birds eye view
of where your marketing is strong and where
it's weak.
Monday, September 17, 2007
The Problem with Free Sessions - Robert Middleton
Have you ever tried offering free sessions to prospects and felt like you offered incredible value only to have them leave - and not come back? Read on . . .
As most of you know, I launched a new Audio program last week where I interview Christian Mickelsen about how to set up complimentary sessions that sell your services (see details here).
What I want to talk about in today's eZine is why, for many people, free sessions haven't worked at all. We discuss this in the program, but I'd like to go into more depth here.
Giving free sessions to prospects can either be the most useful marketing tool you've ever used or it can be a disaster.
It's not unusual for people to give away free sessions right and left and have none of those sessions turn prospects into clients. Why is that?
CLICK HERE TO READ FULL ARTICLE
Friday, September 14, 2007
Personality, Passion & and Point-of-View And The Queen of Green - by Julie McManus
It’s Friday morning and I’m thinking of days long gone by. Days before I started in the direct marketing biz. I don’t usually talk about life before DM in my issues … but this week I have cause to bring them up.
It’s seems the jobs we take early in our career shape us. When I was in high school in the mid 80’s, lots of kids had part-time jobs. Whether they were taking orders at the local fast food joint, bagging groceries in the supermarket or mowing their neighbor’s lawns. Even the kids in well-off families had jobs … often they were just a bit more professional like summer internships at their parent’s law or accounting firms. And in many cases, these high-school jobs ultimately lead my school mates to the professions they ended up pursuing …whether by choice or just happenstance.
Me? I was a mall rat. I got my first job when I was fifteen. I worked after school at Limited Express. And all during high school and college, I worked for many other well-known retail stores you’ll find in most suburban malls. Over the course of the eight years I spent in the mall, I worked my way up through the ranks from a sales associate to assistant manager to manager and then ultimately district manager of the last retail store I ever worked for. That store was The Body Shop.
In the late 80s and early 90s, The Body Shop was a phenomenon like no other. With its natural products and activist ways, it came to U.S. from the U.K. like a house on fire and its founder Anita Roddick was a marketer's dream come true.
Long before the Internet Anita Roddick and The Body Shop were weaving her stories and desire to make a difference in the world into every product for sale in their bright green stores.
A Business Born From Necessity
If you don’t know the story of Anita Roddick and The Body Shop, let me bring you up to speed …
Anita Roddick was born to Jewish-Italian immigrants in 1942 in Littlehampton, West Sussex, England. She started her career as a teacher of English and History, but decided to quit and travel the world during the freewheeling days of the 1960s. After stints in Paris, Geneva and Polynesia, she returned to Littlehampton and met her soon-to-be husband Gordon Roddick. After marrying in Reno in 1970, they hit the hippie trail again before coming back to Littlehamption and opening a bed and breakfast and then later a restaurant.
In 1976, she found herself alone with two children to feed after her husband Gordon left to pursue a life-long dream to travel on horseback from Buenos Aires to New York (no kidding). A trip that would have left most marriages in shambles but one that “hippy minded” Anita supported wholeheartedly.
Before leaving, Gordon secured a 4000₤ loan so that his wife could start a business to support the family while he was gone. Anita started the first Body Shop with 25 natural skin and hair care products she mixed on her kitchen table. The trademark Body Shop bottles were chosen because they were the least expensive she could find and could be reused by customers (so she didn’t have to buy more). The signature green was chosen because it was the only color that would cover the mold on the walls of her first shop in Brighton, England.
By the time Gordon returned from his trip two years later, Anita had opened a second store. On a lark, she had sold half her business to an acquaintance to raise the money.
Upon his return, Gordon put together a franchising plan that would ultimately swell the company size to 2100 stores in 55 different countries and make Anita Roddick the 4th richest woman in the U.K. And as for that lucky acquaintance – he ended up right there with her.
She became a media darling, was voted Business Woman of the Year, bestowed the title of Dame (female equivalent of knight) by the Queen of England and dubbed the “Queen of Green.”
As I was logging online Tuesday morning, I happened to catch a glimpse of her picture. I hadn’t seen it in nearly 15 years. It was an obituary; she had died at the young age of 64.
The Three Ps of Powerful Marketing
I was fortunate to have met Anita several times and traveled to the company's Littlehampton headquarters during my stint with The Body Shop. She was a huge personality, way ahead of her time and a powerful force to be reckoned with. She was a champion against animal testing in the cosmetics industry and used her stores to spread the word of her cause. In fact, through her storefronts, she championed many causes: Reuse and recycle, fair trade practices with underdeveloped countries and awareness of the horrible situation in Romanian orphanages to name a few.
Every store in the company was mandated to find a community service project in which employees would be paid to participate. She introduced thousands of impressionable young people (employees in her stores) to the power of volunteerism and activism. As a company, we had a voice and the power to make a difference.
It was this big personality that took the world by storm and attracted customers, franchisees and employees that shared her views and passions in droves.
Anita’s amazing Personality was one of the three keys to the huge success of The Body Shop. The other two were her Passion and Point-of-View. Anita had all three and in a big way … and this was translated into the company’s powerful product marketing efforts.
If you felt as strongly as she did about the same issues and causes, you couldn’t help but like her. And people buy from people they like.
I want to repeat that again because it is so important – People buy from people they like.
In a business in which it was highly unlikely she would ever meet the vast majority of her customers face-to-face, she was able to take her three “Ps” and translate them into an incredible relationship that would ultimately make her a very wealthy woman.
The Three Ps in Your Own Business
For Anita Roddick and The Body Shop, I’m not sure the three “Ps” were intentional – at least in the beginning. But, we can take what we’ve learned from Anita and apply it to our own business … especially if that business is on the web.
When we start our businesses, we tend to want them to look large and corporate so we can compete. We wrap them in a plain vanilla wrapper in fear of offending or turning off our customers. When in actuality, it is our humanness that our customers enjoy most. Our down to earth … "I completely understand where you’re coming from … I’ve been right there with you" nature our prospects seem to like the best.
In looking back on my time with The Body Shop – far before I ever started in the direct response biz – I realize that I was building an incredible foundation for my direct marketing career to come.
So, here are 3 quick ways to infuse the three “Ps” into your own business …
TO READ MORE CLICK HERE
*
It’s seems the jobs we take early in our career shape us. When I was in high school in the mid 80’s, lots of kids had part-time jobs. Whether they were taking orders at the local fast food joint, bagging groceries in the supermarket or mowing their neighbor’s lawns. Even the kids in well-off families had jobs … often they were just a bit more professional like summer internships at their parent’s law or accounting firms. And in many cases, these high-school jobs ultimately lead my school mates to the professions they ended up pursuing …whether by choice or just happenstance.
Me? I was a mall rat. I got my first job when I was fifteen. I worked after school at Limited Express. And all during high school and college, I worked for many other well-known retail stores you’ll find in most suburban malls. Over the course of the eight years I spent in the mall, I worked my way up through the ranks from a sales associate to assistant manager to manager and then ultimately district manager of the last retail store I ever worked for. That store was The Body Shop.
In the late 80s and early 90s, The Body Shop was a phenomenon like no other. With its natural products and activist ways, it came to U.S. from the U.K. like a house on fire and its founder Anita Roddick was a marketer's dream come true.
Long before the Internet Anita Roddick and The Body Shop were weaving her stories and desire to make a difference in the world into every product for sale in their bright green stores.
A Business Born From Necessity
If you don’t know the story of Anita Roddick and The Body Shop, let me bring you up to speed …
Anita Roddick was born to Jewish-Italian immigrants in 1942 in Littlehampton, West Sussex, England. She started her career as a teacher of English and History, but decided to quit and travel the world during the freewheeling days of the 1960s. After stints in Paris, Geneva and Polynesia, she returned to Littlehampton and met her soon-to-be husband Gordon Roddick. After marrying in Reno in 1970, they hit the hippie trail again before coming back to Littlehamption and opening a bed and breakfast and then later a restaurant.
In 1976, she found herself alone with two children to feed after her husband Gordon left to pursue a life-long dream to travel on horseback from Buenos Aires to New York (no kidding). A trip that would have left most marriages in shambles but one that “hippy minded” Anita supported wholeheartedly.
Before leaving, Gordon secured a 4000₤ loan so that his wife could start a business to support the family while he was gone. Anita started the first Body Shop with 25 natural skin and hair care products she mixed on her kitchen table. The trademark Body Shop bottles were chosen because they were the least expensive she could find and could be reused by customers (so she didn’t have to buy more). The signature green was chosen because it was the only color that would cover the mold on the walls of her first shop in Brighton, England.
By the time Gordon returned from his trip two years later, Anita had opened a second store. On a lark, she had sold half her business to an acquaintance to raise the money.
Upon his return, Gordon put together a franchising plan that would ultimately swell the company size to 2100 stores in 55 different countries and make Anita Roddick the 4th richest woman in the U.K. And as for that lucky acquaintance – he ended up right there with her.
She became a media darling, was voted Business Woman of the Year, bestowed the title of Dame (female equivalent of knight) by the Queen of England and dubbed the “Queen of Green.”
As I was logging online Tuesday morning, I happened to catch a glimpse of her picture. I hadn’t seen it in nearly 15 years. It was an obituary; she had died at the young age of 64.
The Three Ps of Powerful Marketing
I was fortunate to have met Anita several times and traveled to the company's Littlehampton headquarters during my stint with The Body Shop. She was a huge personality, way ahead of her time and a powerful force to be reckoned with. She was a champion against animal testing in the cosmetics industry and used her stores to spread the word of her cause. In fact, through her storefronts, she championed many causes: Reuse and recycle, fair trade practices with underdeveloped countries and awareness of the horrible situation in Romanian orphanages to name a few.
Every store in the company was mandated to find a community service project in which employees would be paid to participate. She introduced thousands of impressionable young people (employees in her stores) to the power of volunteerism and activism. As a company, we had a voice and the power to make a difference.
It was this big personality that took the world by storm and attracted customers, franchisees and employees that shared her views and passions in droves.
Anita’s amazing Personality was one of the three keys to the huge success of The Body Shop. The other two were her Passion and Point-of-View. Anita had all three and in a big way … and this was translated into the company’s powerful product marketing efforts.
If you felt as strongly as she did about the same issues and causes, you couldn’t help but like her. And people buy from people they like.
I want to repeat that again because it is so important – People buy from people they like.
In a business in which it was highly unlikely she would ever meet the vast majority of her customers face-to-face, she was able to take her three “Ps” and translate them into an incredible relationship that would ultimately make her a very wealthy woman.
The Three Ps in Your Own Business
For Anita Roddick and The Body Shop, I’m not sure the three “Ps” were intentional – at least in the beginning. But, we can take what we’ve learned from Anita and apply it to our own business … especially if that business is on the web.
When we start our businesses, we tend to want them to look large and corporate so we can compete. We wrap them in a plain vanilla wrapper in fear of offending or turning off our customers. When in actuality, it is our humanness that our customers enjoy most. Our down to earth … "I completely understand where you’re coming from … I’ve been right there with you" nature our prospects seem to like the best.
In looking back on my time with The Body Shop – far before I ever started in the direct response biz – I realize that I was building an incredible foundation for my direct marketing career to come.
So, here are 3 quick ways to infuse the three “Ps” into your own business …
TO READ MORE CLICK HERE
*
Wednesday, September 12, 2007
Using Quizes to Establish a Problem
Got this email from Travis Greenlee the other day.
Pretty brilliant stuff.
Here's why . . .
Sometimes people's problems are obvious and glaring symptoms. Other times they're actually not experiencing any issues - even though you know they are. Just looking at them and their business you know they're headed for trouble - but you can't just lecture them. In situations where you see the signs but they have no symptoms, you must help them discover for themselves what's really going on.
Examples of this:
- my Horrible Hundred quiz
- live blood cell analysis (if you see a parasite burst out of a red blood cell - you sit up and pay attention)
- muscle testing
The key is to create a test that reveals the truth.
Here's one that could help you build your business and could give you some great ideas on how to build your own.
Pretty brilliant stuff.
Here's why . . .
Sometimes people's problems are obvious and glaring symptoms. Other times they're actually not experiencing any issues - even though you know they are. Just looking at them and their business you know they're headed for trouble - but you can't just lecture them. In situations where you see the signs but they have no symptoms, you must help them discover for themselves what's really going on.
Examples of this:
- my Horrible Hundred quiz
- live blood cell analysis (if you see a parasite burst out of a red blood cell - you sit up and pay attention)
- muscle testing
The key is to create a test that reveals the truth.
Here's one that could help you build your business and could give you some great ideas on how to build your own.
Hey Tad,
It's been quite a while, how are you?
Well, I sure hope your summer was relaxing and full of good times :-)
As we move into fall and the best time of the year to build our businesses, I wanted to reconnect with you to share an awesome little f.ree tool and resource I've discovered.
--> www.PracticeBuildingQuiz.com <--
I've been using this assessment with my personal students, as well as our Virtual Practice Builder team members for several years now and they absolutely LOVE IT!
Why?
Well, because they realize that one of the most important keys to creating a fully automated, highly successful business is understanding exactly where we are NOW in terms of your business development as well as where you are headed.
Now I realize this sounds rather intuitive, however for most of us, we rarely, if ever take the time to really get a good look at where we stand with our business development and marketing systems.
So, my question is... are you in the same boat?
Take just 3 minutes now to run through this marketing quiz. I'll send you a detailed report and help put you on the fast track to building an awesome business this fall.
--> www.PracticeBuildingQuiz.com <--
I wish you all the joy, happiness, and success in the world and look forward to serving you soon.
To your success!
Travis Greenlee
Business Design and Development at the Speed of Technology
-------------------------------------------
Automate, Simplify, and Rapidly Increase Your Bottom Line
www.TravisGreenleeConsulting.com | Office: 970.879.0473
Tuesday, September 11, 2007
Bob Serling on Mike Long on Getting Web Traffic for Free
Hey there,
Beb Serling is a marketing genius. And today he sent out this provocative piece to his list. Check it out - I know I am . . .
Beb Serling is a marketing genius. And today he sent out this provocative piece to his list. Check it out - I know I am . . .
Maybe you've already heard about this, but this is
going live tomorrow and you should definitely know
about it.
My friend, Mike Long and his Area 51 Marketing crew
have been turning the Internet upside down in a search
for the world's greatest expert at getting fr*e visitors
over to your site.
So they did a massive search starting with an ASK
campaign that gave them thousands of leads to check
into.
Here's the cool part of what they discovered. For
some reason, in most marketing areas, the reigning
experts seem to be men.
But after exhaustive research, what Mike and his team
realized is that the world's greatest expert when it comes
to free search is actually a WOMAN from Nebraska,
Nancy Andrews, who's getting over 100,000 visitors to her
site FR*E every month in the highly competitive golf niche.
Let's pause a second. If you didn't quite get that, she's
getting over 100,000 visitors per month to her site!
And this is all with fr*e or natural search - no paid
clicks at all.
Now Mike has put up some videos showing exactly how
Nancy accomplishes this:
http://www.area51marketing.com/?a=123
Nancy's also got tons of clients who are also crushing it when
it comes to competing and winning in big niches -
humiliating the "big boys" and getting all of the traffic.
========================================
Check out these 7 videos - all Fr*e
========================================
Mike convinced Nancy to create not just one video, but a
series of 7 videos that show you exactly how she gets such
exceptional results. You don't even have to sign up to watch
the videos, because Mike isn't selling anything right now.
Check them out at:
http://www.area51marketing.com/?a=123
I do know that Mike is going to start offering a limited set
of SEO blueprints that Nance created tomorrow. Again,
you won't be pressured into buying anything, but if you
want to get an insider's view of how to master natural
or fr*e search (as opposed to expensive PPC campaigns),
check out these videos before everything goes live
tomorrow:
http://www.area51marketing.com/?a=123
Regards,
Bob Serling
The Problem with Free Sessions - Robert Middleton
In his usual brilliant fashion, Robert Middleton delves into one of the most controversial issues a service provider can face: to give free sessions or not?
For the answer go to:
More Clients Blog
As most of you know, I launched a new Audio program last week where I interview Christian Mickelson about how to set up complimentary sessions that sell your services (see details here).
What I want to talk about in today's eZine is why, for many people, free sessions haven't worked at all. We discuss this in the program, but I'd like to go into more depth here.
Giving free sessions to prospects can either be the most useful marketing tool you've ever used or it can be a disaster.
It's not unusual for people to give away free sessions right and left and have none of those sessions turn prospects into clients. Why is that?
For the answer go to:
More Clients Blog
Monday, September 10, 2007
Anita Roddick - Founder of the Body Shop - Dies
A sad day for the green business movement.
One of it's originators and most radical proponents passed on today.
Click here for the full article.
One of it's originators and most radical proponents passed on today.
Click here for the full article.
Sunday, September 09, 2007
How to Green Your Business
Hey all,
Someone just posted a great article on my facebook green business group:
http://lighterfootstep.com/how-to-green-your-21st-century-business.html
Someone just posted a great article on my facebook green business group:
In business, going green is more than a marketing slogan: it's the new way of doing things. It's an edge -- a method by which you can improve your company's bottom line while acting responsibly toward your customers, employees, and the environment.For the rest of the article, go to:
Back home, you've swapped your incandescent bulbs for CFLs; installed low-flow shower heads, weather stripping and an electronic thermostat; you're eating more local and organic foods; and recycling is finally second nature.
Good job. But how does one scale personal progress in green living to the more complex structures of the 21st Century workplace? At home, you have full control. But in a business setting, there are co-workers, customers, and possibly investors involved -- and nobody is ever in a hurry to change traditional operating practices. Bringing sustainability into the workplace is a long-term commitment, whether you're responsible for two employees or two thousand.
The good news is this: green business is profitable business. So. to help you get started, Lighter Footstep has rounded-up twelve specific specific actions you can take to starting greening the way you work. Pick a few, drop them into your organizer, and let's get started!
http://lighterfootstep.com/how-to-green-your-21st-century-business.html
Your Irresistible Offer - "Four More Secrets to Your Irresistible Offer" - Part 7 of 19
Hey there,
Last week I told you I was about to become famous.
In the most inconsequential of ways.
And so, this week I'd like to reveal it (watch for the next email from me today) and then share a few more thoughts - from master marketer Dan Kennedy - about crafting your irresistible offer.
* * *
Four Steps To An Irresistible Offer - Dan Kennedy
In your last Success Marketing Strategy I gave you two examples from two different industries of how you should not create the offer until you have found out as much as possible about the people who will be receiving the offer.
I also mentioned that I would reveal to you today some additional tips to help you create successful offers.
Here are four of the top seven I know:
#1: The offer must be clear. People must be able to understand it instantly. Confused people do not respond. For example, half off is better than 50% off and a lot better than 35% or even 60% off. People have difficulty understanding percentages. Two for one is usually better than half off.
#2: The offer must be a good value. It has to be understood as a good value. That's why percentage off coupons doesn't usually work well. People get suspicious. They think as soon as they see I have coupons they'll just raise the price to recover the discount. Percentage off coupons work well where there are known published prices.
#3: The offer should involve either a discount or a premium or preferably both. Sometimes premiums work much better than discounts. A premium is something you give away as a free gift to someone who comes in or who makes a purchase. Bill Glazer in his retail store meticulously track results of all his offers and has found that by adding a premium he will average a 30% increase in response.
#4: There should be a logical reason for the offer. If you discount or give something away without an explanation you create skepticism and suspicion. People have been told all their lives there's no such thing as a free lunch. You have to explain. We're doing this to introduce ourselves to the neighborhood as an introductory offer in celebration of opening our new store, as an anniversary sale, a clearance sale, customer appreciation week. Just about any explanation will do but there needs to be an explanation.
NEXT WEEK - you are going to see six real world examples of USP's.
I hope all is well with you.
Warmest,
Tad Hargrave
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com
P.S. Please consider the environment before printing this email - Thank You!
P.P.S. In a few weeks, a handful of you are going to get the chance to receive an Offer Makeover from me. It could be worth thousands of dollars to you. Seriously. You can't sign up for it yet. So, don't try. I'll be offering the chance to my best clients first - and then to my entire list.
FREE 90 PAGE "THE WAY OF THE RADICAL BUSINESS" EBOOK: www.tadhargrave.com (sign up on left hand side)
FREE 'CONSCIOUS MARKETING' ARTICLES: www.radicalbusiness.blogspot.com
Last week I told you I was about to become famous.
In the most inconsequential of ways.
And so, this week I'd like to reveal it (watch for the next email from me today) and then share a few more thoughts - from master marketer Dan Kennedy - about crafting your irresistible offer.
* * *
Four Steps To An Irresistible Offer - Dan Kennedy
In your last Success Marketing Strategy I gave you two examples from two different industries of how you should not create the offer until you have found out as much as possible about the people who will be receiving the offer.
I also mentioned that I would reveal to you today some additional tips to help you create successful offers.
Here are four of the top seven I know:
#1: The offer must be clear. People must be able to understand it instantly. Confused people do not respond. For example, half off is better than 50% off and a lot better than 35% or even 60% off. People have difficulty understanding percentages. Two for one is usually better than half off.
#2: The offer must be a good value. It has to be understood as a good value. That's why percentage off coupons doesn't usually work well. People get suspicious. They think as soon as they see I have coupons they'll just raise the price to recover the discount. Percentage off coupons work well where there are known published prices.
#3: The offer should involve either a discount or a premium or preferably both. Sometimes premiums work much better than discounts. A premium is something you give away as a free gift to someone who comes in or who makes a purchase. Bill Glazer in his retail store meticulously track results of all his offers and has found that by adding a premium he will average a 30% increase in response.
#4: There should be a logical reason for the offer. If you discount or give something away without an explanation you create skepticism and suspicion. People have been told all their lives there's no such thing as a free lunch. You have to explain. We're doing this to introduce ourselves to the neighborhood as an introductory offer in celebration of opening our new store, as an anniversary sale, a clearance sale, customer appreciation week. Just about any explanation will do but there needs to be an explanation.
NEXT WEEK - you are going to see six real world examples of USP's.
I hope all is well with you.
Warmest,
Tad Hargrave
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com
P.S. Please consider the environment before printing this email - Thank You!
P.P.S. In a few weeks, a handful of you are going to get the chance to receive an Offer Makeover from me. It could be worth thousands of dollars to you. Seriously. You can't sign up for it yet. So, don't try. I'll be offering the chance to my best clients first - and then to my entire list.
FREE 90 PAGE "THE WAY OF THE RADICAL BUSINESS" EBOOK: www.tadhargrave.com (sign up on left hand side)
FREE 'CONSCIOUS MARKETING' ARTICLES: www.radicalbusiness.blogspot.com
NEW - 101 Page EBook - "The Way of the Radical Business"
Hey all,
It occurred to me that - a month or so
after creating this ebook I hadn't told
anyone.
What?
Expect me to live what I teach? . . .
There's no charge for this ebook. You
can just go and download it at the link
below . . .
http://www.tadhargrave.com/RB/welcome.pdf
What is it?
It's basically a three in one package:
PART ONE:
An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.
If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:
o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)
o the three critical criteria to
developing a strong target market or niche
o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have
o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)
o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)
http://www.tadhargrave.com/RB/welcome.pdf
PART TWO:
The Horrible Hundred+
This might just be my favorite thing I've
ever created.
It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.
But from a particular angle.
I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.
They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.
I've gotten rave reviews on this thing.
http://www.tadhargrave.com/RB/welcome.pdf
PART THREE:
The Radical 180
This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.
It should give you a good birds eye view
of where your marketing is strong and where
it's weak.
* * *
To download your own copy - or forward it
to a friend - go to:
http://www.tadhargrave.com/RB/welcome.pdf
That's it.
Warmest,
Tad Hargrave
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com
P.S. Please consider the environment before printing this email - Thank You!
FREE 90 PAGE "THE WAY OF THE RADICAL BUSINESS" EBOOK: www.tadhargrave.com (sign up on left hand side)
FREE 'CONSCIOUS MARKETING' ARTICLES: www.radicalbusiness.blogspot.com
FREE RADICAL BUSINESS VIDEOS: www.youtube.com/radicalbusiness
If you are confused about why you got this email or want to be removed from this list please just click REPLY and type in "remove" in the subject line.
It occurred to me that - a month or so
after creating this ebook I hadn't told
anyone.
What?
Expect me to live what I teach? . . .
There's no charge for this ebook. You
can just go and download it at the link
below . . .
http://www.tadhargrave.com/RB/welcome.pdf
What is it?
It's basically a three in one package:
PART ONE:
An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.
If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:
o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)
o the three critical criteria to
developing a strong target market or niche
o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have
o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)
o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)
http://www.tadhargrave.com/RB/welcome.pdf
PART TWO:
The Horrible Hundred+
This might just be my favorite thing I've
ever created.
It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.
But from a particular angle.
I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.
They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.
I've gotten rave reviews on this thing.
http://www.tadhargrave.com/RB/welcome.pdf
PART THREE:
The Radical 180
This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.
It should give you a good birds eye view
of where your marketing is strong and where
it's weak.
* * *
To download your own copy - or forward it
to a friend - go to:
http://www.tadhargrave.com/RB/welcome.pdf
That's it.
Warmest,
Tad Hargrave
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com
P.S. Please consider the environment before printing this email - Thank You!
FREE 90 PAGE "THE WAY OF THE RADICAL BUSINESS" EBOOK: www.tadhargrave.com (sign up on left hand side)
FREE 'CONSCIOUS MARKETING' ARTICLES: www.radicalbusiness.blogspot.com
FREE RADICAL BUSINESS VIDEOS: www.youtube.com/radicalbusiness
If you are confused about why you got this email or want to be removed from this list please just click REPLY and type in "remove" in the subject line.
Wednesday, September 05, 2007
15 Minutes: Holistic Practitioner *Horror Stories*!
Hey everyone,
If you're a holistic practitioner . . .
Or you know and love holistic
Practitioners . . .
Could you take 2 minutes to read this
email right now?
I need 15 minutes of your time and the
most blunt and honest opinions you can
muster.
And I want to give you three very cool
rewards for it.
But there's only 100 spaces and this
email will be going out to well over
a thousand people on my list and others.
What's it about?
Well . . .
Have you ever had a horrible experience
with a holistic practitioner?
Can we talk?
You may or may not know - but about
half of the people who come to my
events are holistic practitioners.
You might even be one of them.
And I'm slowly, but surely, designing
a product and workshop just for them.
As part of the research, I'm collecting
Holistic Practitioner Horror stories
(and success stories too mind you).
Why?
A few reasons:
First: as I'm sure you can appreciate -
technical skill is not what makes a
holistic practitioner great. Technical skill
is sort of a minimum requirement. It's
the bottom line.
What makes a practitioner wonderful or
woeful is how the relate to their clients.
Some practitioners have a gift of making
their clients feel empowered, safe and
clear. Others make their clients feel
guarded, defensive and disgusted. It's true.
But practitioners don't often receive
extensive training in 'bedside manner'.
That's strange given that it's so central
to the success of their practice.
To make things harder for them, there's a
complicating factor:
People lie.
It's incredibly, let me emphasize and
underline INCREDIBLY, rare that a
holistic practitioner gets honest feedback
when they do a bad job. Usually, people
just stop seeing them and disappear. They
stop returning calls.
I remember going to a yoga class and being
so annoyed by the teacher's insecurities that
I never completed the series. A number of
other students dropped out after that first
class too.
If you've been through it, it can feel just
awful, disconcerting and confusing.
"What did I do?!"
I want to collect real stories and examples
that I can share with practitioners to
help them understand what their clients
are REALLY wanting from them.
Have you had an awful experience?
Have you had an awesome experience?
Would you be willing to take 15 minutes
to tell me about them?
http://www.surveymonkey.com/s.aspx?sm=bxcJDv0pfdw4yoXneKQvVw_3d_3d
It's totally anonymous and I ask you not
to name and names.
WHAT'S IN IT FOR YOU?
Three things:
First - I will email you all the
edited version of the feedback I collect.
Second, I will be hosting a one-time-only,
90 minute call on "The Top Ten Blunders
Holistic Practitioners Make".
I'm only doing the call so I can record it.
I will only be inviting people who
participate in this survey. I've been
putting a lot of thought into in and
couldn't be more excited to share what
I've been learning (as well as what I'm
about to learn from the results of this
survey).
Third - You will get access to a recording
of this call that you can download onto
your computer.
WHAT YOU NEED TO DO NOW:
Go to the following link and spend 15
minutes sharing anonymously and as honestly
as you can about your best (and worst)
experiences with holistic practitioners.
http://www.surveymonkey.com/s.aspx?sm=bxcJDv0pfdw4yoXneKQvVw_3d_3d
And then EMAIL me to let me know that
you've done it so you can get your rewards.
Warmest,
Tad Hargraveb
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com
P.S. Please consider the environment
before printing this email - Thank You!
P.P.S. REMEMBER: Only those who take
the 15 minutes to respond to this survey
will have access to the free 90 minute
call on "The Top Ten Blunders Practitioners
Make." And to the results of this survey.
Go do it now:
http://www.surveymonkey.com/s.aspx?sm=bxcJDv0pfdw4yoXneKQvVw_3d_3d
And then EMAIL me to let me know that
you've done it so you can get your rewards.
P.P.P.S. Feel free to forward this to
your clients and friends.
FREE 90 PAGE "THE WAY OF THE RADICAL BUSINESS" EBOOK: www.tadhargrave.com (sign up on left hand side)
FREE 'CONSCIOUS MARKETING' ARTICLES: www.radicalbusiness.blogspot.com
If you're a holistic practitioner . . .
Or you know and love holistic
Practitioners . . .
Could you take 2 minutes to read this
email right now?
I need 15 minutes of your time and the
most blunt and honest opinions you can
muster.
And I want to give you three very cool
rewards for it.
But there's only 100 spaces and this
email will be going out to well over
a thousand people on my list and others.
What's it about?
Well . . .
Have you ever had a horrible experience
with a holistic practitioner?
Can we talk?
You may or may not know - but about
half of the people who come to my
events are holistic practitioners.
You might even be one of them.
And I'm slowly, but surely, designing
a product and workshop just for them.
As part of the research, I'm collecting
Holistic Practitioner Horror stories
(and success stories too mind you).
Why?
A few reasons:
First: as I'm sure you can appreciate -
technical skill is not what makes a
holistic practitioner great. Technical skill
is sort of a minimum requirement. It's
the bottom line.
What makes a practitioner wonderful or
woeful is how the relate to their clients.
Some practitioners have a gift of making
their clients feel empowered, safe and
clear. Others make their clients feel
guarded, defensive and disgusted. It's true.
But practitioners don't often receive
extensive training in 'bedside manner'.
That's strange given that it's so central
to the success of their practice.
To make things harder for them, there's a
complicating factor:
People lie.
It's incredibly, let me emphasize and
underline INCREDIBLY, rare that a
holistic practitioner gets honest feedback
when they do a bad job. Usually, people
just stop seeing them and disappear. They
stop returning calls.
I remember going to a yoga class and being
so annoyed by the teacher's insecurities that
I never completed the series. A number of
other students dropped out after that first
class too.
If you've been through it, it can feel just
awful, disconcerting and confusing.
"What did I do?!"
I want to collect real stories and examples
that I can share with practitioners to
help them understand what their clients
are REALLY wanting from them.
Have you had an awful experience?
Have you had an awesome experience?
Would you be willing to take 15 minutes
to tell me about them?
http://www.surveymonkey.com/s.aspx?sm=bxcJDv0pfdw4yoXneKQvVw_3d_3d
It's totally anonymous and I ask you not
to name and names.
WHAT'S IN IT FOR YOU?
Three things:
First - I will email you all the
edited version of the feedback I collect.
Second, I will be hosting a one-time-only,
90 minute call on "The Top Ten Blunders
Holistic Practitioners Make".
I'm only doing the call so I can record it.
I will only be inviting people who
participate in this survey. I've been
putting a lot of thought into in and
couldn't be more excited to share what
I've been learning (as well as what I'm
about to learn from the results of this
survey).
Third - You will get access to a recording
of this call that you can download onto
your computer.
WHAT YOU NEED TO DO NOW:
Go to the following link and spend 15
minutes sharing anonymously and as honestly
as you can about your best (and worst)
experiences with holistic practitioners.
http://www.surveymonkey.com/s.aspx?sm=bxcJDv0pfdw4yoXneKQvVw_3d_3d
And then EMAIL me to let me know that
you've done it so you can get your rewards.
Warmest,
Tad Hargraveb
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com
P.S. Please consider the environment
before printing this email - Thank You!
P.P.S. REMEMBER: Only those who take
the 15 minutes to respond to this survey
will have access to the free 90 minute
call on "The Top Ten Blunders Practitioners
Make." And to the results of this survey.
Go do it now:
http://www.surveymonkey.com/s.aspx?sm=bxcJDv0pfdw4yoXneKQvVw_3d_3d
And then EMAIL me to let me know that
you've done it so you can get your rewards.
P.P.P.S. Feel free to forward this to
your clients and friends.
FREE 90 PAGE "THE WAY OF THE RADICAL BUSINESS" EBOOK: www.tadhargrave.com (sign up on left hand side)
FREE 'CONSCIOUS MARKETING' ARTICLES: www.radicalbusiness.blogspot.com
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