Wednesday, September 19, 2007

The Almost Perfect, Pressure Free Sales Letter

I just got this email from Ari Galper of www.unlockthegame.com.

He's a genius.

His work on removing the pressure and hype from sales is really the only thing I ever recommend to people.

He just sent me an email that describes an almost perfect, results producing sales letter written with warmth, empathy and profound relevance to the reader - but no hype.

Read on . . .



Hi Tad,

Mark Coudray, a client of mine, sent me this email a few weeks ago about a breakthrough sales letter that he wrote (which I'm going to share with you) based on the insights he learned in the Unlock The Game mastery program.

Mark's letter is here:

https://utg.infusionsoft.com/in/i493e0/tad!tadhargrave.com/186a00/

The interesting twist about this letter is that it's designed to generate a phone call back to him (not forcing them to buy anything from the letter)....here's Mark's email he sent me:

------------
Ari,

I talked to you briefly at the System Seminar in Chicago to let you know how well Unlock The Game is working for us. I have attached a copy of the sales letter we use to bring in new clients. This letter is currently pulling 40% response with a perfect 100% conversion of the responding companies.

In our first year of testing the program with 20 randomly selected test companies, we increased our revenues almost 1.1 million dollars. This was with 20 companies. The annual revenue per client was just under $56,000. There are 1850 companies that meet our demographic profile in California alone.

I know a good part of our success is based on the low key, non sales pressure approach you teach in your Unlock The Game program.

We are currently preparing to move into 16,000 sq ft new building and production facility. This is triple what our current space is. We have doubled our production capacity and we are about to double that again.

Anyway, hope you enjoy the letter and I am always looking forward to your insight and observations.

Warmest regards,

Mark
----------------------------------

You probably get sales letters in the mail all the time, or see them on websites.

You know the kind, really long text pages, yellow highlights, oversize headlines... you can almost feel the sale pressure jumping off the page at you.

Which of course is exactly the opposite feeling and approach that my clients and I work so hard not to be associated with.

Putting pressure on your prospects, whether it's over the phone or in writing, breaks the opportunity for you to build genuine trust with that person. And trust is what's at the core of long term sales success.

Mark's letter is a testament to not "hard pitching" his solution, but instead focusing in on the problems his prospects are experiencing.

In a moment, I'm going to share with you:

1. His sales letter with my written comments in the margins, to explain what Mark did
so well (Mark, the gracious guy that he is, gave me permission to share his letter with you.)

2. A 45-minute "audio briefing" where I explain, in depth, the key elements that Mark incorporated from Unlock The Game that makes this letter a true breakthrough

3. A word-for-word written transcript of the 45-minute "audio briefing"

Here's your access link:

https://utg.infusionsoft.com/in/i493e0/tad!tadhargrave.com/186a00/

(After you click the link, you'll be taken to a page that confirms you're one of my subscribers and you'll see the link to access Mark's letter)

To your success,

Ari Galper
Unlock The Game

P.S. I'd love to hear your feedback, just reply to this email. And if you have any written sales materials that have worked for you that minimize sales pressure...please do send them over. I'm creating a collection of these to make available at a later date.

Free Coaching Call Download (hosted by Katie's Club)

Hey everyone,

Yesterday, I was interviewed by Katie Curtain of Katie's club in Toronto.

It was a really powerful, jam packed call that got into some real nitty gritty detail. More info below on how you can listen to or download the call



Dear Friends,

I am getting rave e-mails about last night's Katie's Club teleconference with Tad Hargrave on "How to Grow Your Business Without Selling Your Soul". If you missed it, I did a recording of the evening.

Just click on here and you can listen
http://www.audioacrobat.com/play/WfCQb3JQ

Or download it to to your computer or MP3 player.
http://coachkatie.audioacrobat.com/download/TadHargrave1.mp3

The topics Tad covered included:

* tips for people setting up a holistic or green business
* five mistakes that social entrepreneurs make when running their businesses
* the importance of establishing a niche
* the two critical elements that make up a niche
* the three ways you can tell if your niche is any good or not
* the power of educational marketing
* the power of empathy in your marketing (including a secret all women know, but men don't)
* the power of 'stay in touch' marketing (and the 80/20 rule of how to do that)
* the four levels of how to make your business irresistibly attractive


Participants also had the chance to discuss some of their own business challenges.

So enjoy listening and if you get a chance, e-mail me what you found most useful. Also take a look at Tad's website. He has lots of free material, including a marketing self assessment test. Go to : http://www.tadhargrave.com

As well, Tad is coming to Toronto and is doing a workshop the first weekend of November, where you pay what you can. If you are running a small business or practice, you got to get out to this. The information and resources he provides are priceless. As well he's a real fun kind of guy, and very creative in his approach to marketing and business for the socially
conscious.

I'm doing an introductory evening for Tad at Ellington's Cafe, 805 St. Clair Avenue West, on Tuesday, Oct 30, 7-9PM. There's limited seating, so sign up as soon as you can by going to Tad's website, at http://www.tadhargrave.com/freeintro, or by e-mailing me.

Also keep your eyes peeled for upcoming Katie's Club teleconferences. I have one coming up on October 9, with Cherie Carpenter on Body Talk which is an extraordinary system of holistic healing.

Warmly,

Katie Curtin

Katie's Club
Helping women serve themselves and the world
Katie's Club is a club for women dedicated to creating positive
planetary change through the arts, holism and social action.

Want more information about becoming a member, please e-mail me at katiecurtin@mac.com or phone 416-656-6455.


"Your Forgotten eBook" - 111 Page, 100% 'On the House', Three-in-One ebook

Hey,

Can't believe I forgot to tell you
about this. Unreal.

Here's the scoop . . .

A few months ago I created an ebook.

It was born at 90 or so pages long,
but has since grown to a whopping 111
pages long.

Of course, *I* think it's the most
beautiful ebook in the world.

Ended up very pleased with it all.

I created it to use as an incentive to
get people to sign up for my email list.

I wanted to them to be surprised and
delighted by this great thing they got -
just for giving me their email.

So, now, when people sign up - they're
immediately emailed a link to this beautiful
bouncing, 111 page baby ebook that I'm
really proud of.

* * *
HOW YOU CAN GET YOUR OWN COPY?

1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:

"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"

3) A link to download it will be
instantly emailed to you.
* * *

It's already gotten me rave reviews.

(though I fear it will one day grow up
and quit college on me too)

It occurred to me - a month or so
after creating this ebook - that I hadn't
told you about it and it's absolutely
the clearest and most up to date summary of
what I teach these days.

I just forgot to send out the word.

. . . What??!

Expect me to live what I teach?

(Don't you judge me . . .)

Anyway, there's no charge for this ebook.

No catch.

What is it?

It's basically a three in one package:

PART ONE:

An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.

If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:

o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)

o the three critical criteria to
developing a strong target market or niche

o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have

o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)

o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)


PART TWO:
The Horrible Hundred+

This might just be my favorite thing I've
ever created.

It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.

But from a particular angle.

I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.

They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.

I've gotten rave reviews on this thing.


PART THREE:

The Radical 180

This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.

It should give you a good birds eye view
of where your marketing is strong and where
it's weak.

* * *

HOW YOU CAN GET YOUR OWN COPY?

1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:

"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"

3) A link to download it will be
instantly emailed to you.
* * *

That's it.

I hope you're well.


Warmest,
Tad

P.S. PLEASE TELL YOUR FRIENDS: The only
thing I ask is that instead of emailing
people the direct link to it, you send
them the following email (feel free to
modify) or some such thing.

* * *

"Hey, Just came across this free 111 page
ebook on marketing for green, holistic
and community minded entrepreneurs.

It's pretty amazing. Well worth your time.

It's got three different parts to it.

The summary is below but to get it

1) Go to www.tadhargrave.com
2) Fill in your name and email on the
left hand side of the screen where it says:

"FREE!
Marketing Self Assessment
Find out what might be holding your
marketing back"

3) A link to download it will be
instantly emailed to you.

Here's what's in it . . .


PART ONE:

An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.

If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:

o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)

o the three critical criteria to
developing a strong target market or niche

o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have

o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)

o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)


PART TWO:
The Horrible Hundred+

This might just be my favorite thing I've
ever created.

It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.

But from a particular angle.

I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.

They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.

I've gotten rave reviews on this thing.

PART THREE:

The Radical 180

This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.

It should give you a good birds eye view
of where your marketing is strong and where
it's weak.