Tuesday, September 11, 2007

The Problem with Free Sessions - Robert Middleton

In his usual brilliant fashion, Robert Middleton delves into one of the most controversial issues a service provider can face: to give free sessions or not?

As most of you know, I launched a new Audio program last week where I interview Christian Mickelson about how to set up complimentary sessions that sell your services (see details here).

What I want to talk about in today's eZine is why, for many people, free sessions haven't worked at all. We discuss this in the program, but I'd like to go into more depth here.

Giving free sessions to prospects can either be the most useful marketing tool you've ever used or it can be a disaster.

It's not unusual for people to give away free sessions right and left and have none of those sessions turn prospects into clients. Why is that?

For the answer go to:

More Clients Blog

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