** Offer Makeover – Case Study Summary #1**
Renaissance Life Coach, Katie Curtin - www.katiecurtin.com
CORE FOCUS OF THIS MAKEOVER:
The Importance of Clarifying Your Niche and Being True to Your Own Voice
The core lesson of this makeover was about the importance of a clear niche or target market.
Katie came to me needing help with her offer.
She was feeling confused, frustrated and helpless
She knew that she needed to focus - to pick a niche. She couldn’t very well go around saying, “My coaching can help everyone.”
But she couldn't seem narrow it down.
"Tad, there's so many target markets I’m interested in. I don’t want to have to give any up! There's activists, artists, social entrepreneurs . . . I hardly know where to start."
After a few minutes, I suggested that, "Maybe your niche is people like you who are struggling to weave together all the parts of their life. People who don't want to live the mono-cultured existence that we're sold. Modern day renaissance people and 21st century nomads." And I encouraged her to dial UP to volume on her political views – instead of toning them DOWN out of fear of offending people.
Something clicked in her. She loved it. And that became the basis of articulating her work.
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To read your free copy of Katie’s 31 page Offer Makeover go to:
www.tadhargrave.com/katie.pdf
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- KATIE’S CANDID FEEDBACK
ON THE ‘MAKEOVER’ PROCESS -
KATIE GAVE THIS PROCESS AN OVERALL GRADE OF: 10/10*
HOW DOES SHE FEEL WHEN SHE LOOKS AT THE BEFORE AND AFTER VERSIONS: "It’s so much clearer who I am orienting to, and what exactly I have to offer. I just love the end result. It feels very ‘me’. I was actually nervous about sending it to some of my clients, as I wasn't sure how they would react to my whole spectrum of opinions on the politics, spirituality, activism and the world etc.
But the response was so heartfelt and enthusiastic from some of my most treasured clients and friends. I feel reassured that I can be my most edgy self and have a fulfilling and thriving practice-- in fact being daring and "out there" is the key to this!"
WHAT DID SHE THINK ABOUT THIS PROCESS BEFORE IT STARTED: "I thought the process would be faster and involve less work on both of our parts. And I had no idea I would be able to unite so successfully my diverse ideas for my niche."
TIME SHE SPENT: 25 hours.
AMOUNT OF MONEY SHE WOULD HAVE BEEN WILLING TO SPEND: "I would love to give the market rate for people at your level of expertise. I am not sure what that is, but probably well in the thousands, given the amount of time you spent with me.”
WHAT WAS HARDEST FOR HER?: "Getting away from jargon and vague wording, and really addressing in detail the problems of "modern nomads" and "renaissance souls". Also in a sense honing it down to a subniche among this group, of people who were both creative, spiritual and social activist types who really want to make change both personally and globally."
In a sense this experience was not just about "marketing" (a word I don't particularly like) but about really identifying in what ways I can serve others and the planet, going to the edge of what is safe, and expressing in my own voice how I see things and what my personal vision is, and through this attracting my ideal clients, those creative, versatile souls who want to make a difference.
WHAT WAS MOST VALUABLE FOR HER? "Getting crystal clear on my niche and what their needs and problems were. Articulating what I had to offer which could help them with these challenges. It makes everything I do for my business, so much clearer now, not just the promotion of my services and products, but how I design what I have to offer, and what my clients needs are."
WHAT KATIE HAD TO SAY ABOUT WORKING WITH ME: "Tad’s a wonder-- every time I work with him, I’m delighted with the results, as I find he’s on the same page as me, warmly guiding me to find my authentic voice in promoting my services as a coach. Last, but not least, in my books, he’s a fun caring guy to work with, has a great sense of humour and a very creative approach.
I highly recommend his workshops and consulting services to my clients, and to any socially conscious practitioner, or business owner whose looking to market their services and products. If you have any questions about Tad’s work - I’d be happy to take a few minutes to answer them - you can call me at 416-656-6455 or email me at katiecurtin@mac.com." - Katie Curtin, Life and Small Business Coach, Toronto, Ontario, www.katiecurtin.com
To read YOUR free copy of Katie’s 31 page Offer Makeover go to:
www.tadhargrave.com/katie.pdf
