Wednesday, October 01, 2008

Free "Offer Makeover Executive Summary" #1


** Offer Makeover – Case Study Summary #1**

Renaissance Life Coach, Katie Curtin - www.katiecurtin.com

CORE FOCUS OF THIS MAKEOVER:
The Importance of Clarifying Your Niche and Being True to Your Own Voice

The core lesson of this makeover was about the importance of a clear niche or target market.

Katie came to me needing help with her offer.

She was feeling confused, frustrated and helpless

She knew that she needed to focus - to pick a niche. She couldn’t very well go around saying, “My coaching can help everyone.”

But she couldn't seem narrow it down.

"Tad, there's so many target markets I’m interested in. I don’t want to have to give any up! There's activists, artists, social entrepreneurs . . . I hardly know where to start."

After a few minutes, I suggested that, "Maybe your niche is people like you who are struggling to weave together all the parts of their life. People who don't want to live the mono-cultured existence that we're sold. Modern day renaissance people and 21st century nomads." And I encouraged her to dial UP to volume on her political views – instead of toning them DOWN out of fear of offending people.

Something clicked in her. She loved it. And that became the basis of articulating her work.

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To read your free copy of Katie’s 31 page Offer Makeover go to:
www.tadhargrave.com/katie.pdf

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- KATIE’S CANDID FEEDBACK
ON THE ‘MAKEOVER’ PROCESS -


KATIE GAVE THIS PROCESS AN OVERALL GRADE OF: 10/10

HOW DOES SHE FEEL WHEN SHE LOOKS AT THE BEFORE AND AFTER VERSIONS: "It’s so much clearer who I am orienting to, and what exactly I have to offer. I just love the end result. It feels very ‘me’. I was actually nervous about sending it to some of my clients, as I wasn't sure how they would react to my whole spectrum of opinions on the politics, spirituality, activism and the world etc.

But the response was so heartfelt and enthusiastic from some of my most treasured clients and friends. I feel reassured that I can be my most edgy self and have a fulfilling and thriving practice-- in fact being daring and "out there" is the key to this!"

WHAT DID SHE THINK ABOUT THIS PROCESS BEFORE IT STARTED: "I thought the process would be faster and involve less work on both of our parts. And I had no idea I would be able to unite so successfully my diverse ideas for my niche."

TIME SHE SPENT: 25 hours.

AMOUNT OF MONEY SHE WOULD HAVE BEEN WILLING TO SPEND: "I would love to give the market rate for people at your level of expertise. I am not sure what that is, but probably well in the thousands, given the amount of time you spent with me.”

WHAT WAS HARDEST FOR HER?: "Getting away from jargon and vague wording, and really addressing in detail the problems of "modern nomads" and "renaissance souls". Also in a sense honing it down to a subniche among this group, of people who were both creative, spiritual and social activist types who really want to make change both personally and globally."

In a sense this experience was not just about "marketing" (a word I don't particularly like) but about really identifying in what ways I can serve others and the planet, going to the edge of what is safe, and expressing in my own voice how I see things and what my personal vision is, and through this attracting my ideal clients, those creative, versatile souls who want to make a difference.

WHAT WAS MOST VALUABLE FOR HER? "Getting crystal clear on my niche and what their needs and problems were. Articulating what I had to offer which could help them with these challenges. It makes everything I do for my business, so much clearer now, not just the promotion of my services and products, but how I design what I have to offer, and what my clients needs are."

WHAT KATIE HAD TO SAY ABOUT WORKING WITH ME: "Tad’s a wonder-- every time I work with him, I’m delighted with the results, as I find he’s on the same page as me, warmly guiding me to find my authentic voice in promoting my services as a coach. Last, but not least, in my books, he’s a fun caring guy to work with, has a great sense of humour and a very creative approach.

I highly recommend his workshops and consulting services to my clients, and to any socially conscious practitioner, or business owner whose looking to market their services and products. If you have any questions about Tad’s work - I’d be happy to take a few minutes to answer them - you can call me at 416-656-6455 or email me at katiecurtin@mac.com." - Katie Curtin, Life and Small Business Coach, Toronto, Ontario, www.katiecurtin.com

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To read YOUR free copy of Katie’s 31 page Offer Makeover go to:
www.tadhargrave.com/katie.pdf

BOOK: The Green Collar Economy - Van Jones

The Green Collar Economy:
How One Solution Can Fix Our Two Biggest Problems - by Van Jones

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This book explores the central question:

"Can we fight pollution AND cut poverty at the same time?"

If you want to believe that we can - keep reading.

I've met author Van Jones many times.

He's one of the most inspiring and visionary people I know.

He travels around the country giving a powerful presentation weaving together issues that have - for decades - seemed at odds - social justice and the environment.

Van often jokes that, "this is the presentation Al Gore would give if he was black."

Most environmental groups seem to be full of . . . white people.

And yet the communities most impacted by the issues are communities of colour.

Van argues passionately that 'green collar jobs' - trade jobs working in solar panels, wind energy etc. may be the very tool to get great jobs to those who need them most, cut poverty AND , at the same time, helping our environment.

He has just launched it and he's hoping to sell 5000 of them by Tuesday, October 7th.

This would make publishing history.

Why?

No African-American author has ever written an environmentally-themed book that became a best seller. Strong sales will pave the way for other vital new voices in the environmental movement!

warmest,
tad
co-founder
e-sage

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"Van Jones demonstrates conclusively that the best solutions for the survivability of our planet are also the best solutions for everyday Americans." - Al Gore

NY Times columnist Thomas Friedman quotes Van Jones, saying, "It's time to stop borrowing and start building. America's number one resource is not oil or mortgages. Our number one resource is our people. Let's put people back to work — retrofitting and repowering America." (9/28/08)

Green For All founder Van Jones has proposed a powerful green cure. His first book, The Green Collar Economy, hits bookstores on October 7th.

Answers to these tough questions are between the covers of The Green Collar Economy:

* How can the next U.S. president create millions of new green jobs?
* How can we lower energy prices without drilling our shorelines and burning up our planet?
* How can the government help create energy independence – at practically zero cost to the tax payer?
* What is eco-apartheid? What is eco-equity?

Buy your copy of the Green Collar Economy now and find out the answers to these and other critical questions of our times. See how people's lives are changing with green pathways out of poverty and into prosperity.

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Please order it from your locally owned bookstore:

But here's the amazon.com link for more info . . .

http://www.amazon.com/Green-Collar-Economy-Solution-Problems/dp/0061650757/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1222903011&sr=8-1friends.