How to Green Your Business

Hey all,

Someone just posted a great article on my facebook green business group:

In business, going green is more than a marketing slogan: it's the new way of doing things. It's an edge -- a method by which you can improve your company's bottom line while acting responsibly toward your customers, employees, and the environment.

Back home, you've swapped your incandescent bulbs for CFLs; installed low-flow shower heads, weather stripping and an electronic thermostat; you're eating more local and organic foods; and recycling is finally second nature.

Good job. But how does one scale personal progress in green living to the more complex structures of the 21st Century workplace? At home, you have full control. But in a business setting, there are co-workers, customers, and possibly investors involved -- and nobody is ever in a hurry to change traditional operating practices. Bringing sustainability into the workplace is a long-term commitment, whether you're responsible for two employees or two thousand.

The good news is this: green business is profitable business. So. to help you get started, Lighter Footstep has rounded-up twelve specific specific actions you can take to starting greening the way you work. Pick a few, drop them into your organizer, and let's get started!

For the rest of the article, go to:


http://lighterfootstep.com/how-to-green-your-21st-century-business.html

Your Irresistible Offer - "Four More Secrets to Your Irresistible Offer" - Part 7 of 19

Hey there,

Last week I told you I was about to become famous.

In the most inconsequential of ways.

And so, this week I'd like to reveal it (watch for the next email from me today) and then share a few more thoughts - from master marketer Dan Kennedy - about crafting your irresistible offer.

* * *


Four Steps To An Irresistible Offer - Dan Kennedy

In your last Success Marketing Strategy I gave you two examples from two different industries of how you should not create the offer until you have found out as much as possible about the people who will be receiving the offer.

I also mentioned that I would reveal to you today some additional tips to help you create successful offers.

Here are four of the top seven I know:

#1: The offer must be clear. People must be able to understand it instantly. Confused people do not respond. For example, half off is better than 50% off and a lot better than 35% or even 60% off. People have difficulty understanding percentages. Two for one is usually better than half off.

#2: The offer must be a good value. It has to be understood as a good value. That's why percentage off coupons doesn't usually work well. People get suspicious. They think as soon as they see I have coupons they'll just raise the price to recover the discount. Percentage off coupons work well where there are known published prices.

#3: The offer should involve either a discount or a premium or preferably both. Sometimes premiums work much better than discounts. A premium is something you give away as a free gift to someone who comes in or who makes a purchase. Bill Glazer in his retail store meticulously track results of all his offers and has found that by adding a premium he will average a 30% increase in response.

#4: There should be a logical reason for the offer. If you discount or give something away without an explanation you create skepticism and suspicion. People have been told all their lives there's no such thing as a free lunch. You have to explain. We're doing this to introduce ourselves to the neighborhood as an introductory offer in celebration of opening our new store, as an anniversary sale, a clearance sale, customer appreciation week. Just about any explanation will do but there needs to be an explanation.


NEXT WEEK - you are going to see six real world examples of USP's.



I hope all is well with you.


Warmest,

Tad Hargrave
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com

P.S. Please consider the environment before printing this email - Thank You!

P.P.S. In a few weeks, a handful of you are going to get the chance to receive an Offer Makeover from me. It could be worth thousands of dollars to you. Seriously. You can't sign up for it yet. So, don't try. I'll be offering the chance to my best clients first - and then to my entire list.



FREE 90 PAGE "THE WAY OF THE RADICAL BUSINESS" EBOOK: www.tadhargrave.com (sign up on left hand side)

FREE 'CONSCIOUS MARKETING' ARTICLES: www.radicalbusiness.blogspot.com

NEW - 101 Page EBook - "The Way of the Radical Business"

Hey all,

It occurred to me that - a month or so
after creating this ebook I hadn't told
anyone.

What?

Expect me to live what I teach? . . .

There's no charge for this ebook. You
can just go and download it at the link
below . . .

http://www.tadhargrave.com/RB/welcome.pdf

What is it?

It's basically a three in one package:

PART ONE:

An edited and expanded version of my live
two hour intro. The only thing missing is
my card tricks.

If you haven't been to my intro, here’s a
sneak preview of what you’ll learn:

o the difference between your inner
marketing game and your outer game (and
which one 90% of businesses totally ignore)

o the three critical criteria to
developing a strong target market or niche

o how you can craft an irresistible
offer that will compel your ideal clients
to buy from you in ways they never have

o the massive importance of identifying
‘hubs’ for your business (and the three
critical criteria of a good one)

o the difference between active and
passive word of mouth (and how you can
create substantial, positive word of
mouth for your business)


http://www.tadhargrave.com/RB/welcome.pdf



PART TWO:
The Horrible Hundred+

This might just be my favorite thing I've
ever created.

It's basically a diagnostic for the
conscious entrepreneur to see where they're
strong and where they're weak.

But from a particular angle.

I created it because I saw one too many
good-hearted conscious entrepreneurs
completely mis-diagnosing their situation.

They came to me thinking they needed
marketing help - but their real problems
lay outside the realm of marketing. Often
they were in the wrong business entirely,
they were addicted to urgency, they had
no goals etc.

I've gotten rave reviews on this thing.


http://www.tadhargrave.com/RB/welcome.pdf



PART THREE:

The Radical 180

This is a 180 point checklist that focuses
almost entirely on your marketing game plan.
It's divided into what i consider to be the
five most 'mission critical' areas of your
business.

It should give you a good birds eye view
of where your marketing is strong and where
it's weak.

* * *

To download your own copy - or forward it
to a friend - go to:

http://www.tadhargrave.com/RB/welcome.pdf


That's it.

Warmest,

Tad Hargrave
Founder
Radical Business
"helping conscious folk make more money"
tad@tadhargrave.com
www.tadhargrave.com

P.S. Please consider the environment before printing this email - Thank You!


FREE 90 PAGE "THE WAY OF THE RADICAL BUSINESS" EBOOK: www.tadhargrave.com (sign up on left hand side)

FREE 'CONSCIOUS MARKETING' ARTICLES: www.radicalbusiness.blogspot.com

FREE RADICAL BUSINESS VIDEOS: www.youtube.com/radicalbusiness


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