There's probably no more fundamental question in marketing than: who are you trying to reach? It affects everything you will ever do in your marketing. Your understanding of and empathy for the people you're trying to reach is the basis of all your marketing.
Do you really get them?
Do you understand their hopes, their fears?
It's an old burned out saying but it's true: if you want to influence someone, you must know what already influences them.
My guess is that you have some understanding but that it could be refined.
Now, to be clear: understanding who your ideal client is is NOT the same as having a marketing plan. But it is the basis of every marketing plan you will ever devise. This is the necessary and foundational spade work for your marketing.
And what's the promise of it?
Well, think of your favorite clients. The one's you just love. Now imagine that all of your clients were like that.
If you want to get started right away, just go to:
And download your FREE 10 page workshop. Feel free to email me with any questions at: firstname.lastname@example.org
This is material that, until now, I've only ever covered in my workshops live. But now I'm offering it to you here for no cost.
Because I want to.
p.s. feel free to pass this onto anyone who you think might find it of use.