Wednesday, March 28, 2007

BUSINESS FEATURE: - The Google for Green Products and Services

From: Melissa.Mansfield

I thought you all would be interested in a website I''m working on with my Earthsite partners Joey Shepp and Stacie Wickham. It''s, a green search engine that allows you to enter any search term and get the green result. It searches a database of 5,000 websites that have been chosen for their focus on environmental and social values.

It''s great for greenies like us ;) who already know what we''re looking for, but don''t always want to deal with the gazillions of useless results that Google might pull up. And it''s great for newbies who know they want eco-friendly socks, for example, but don''t know to search for bamboo, organic cotton or hemp socks.

So, please check out the site and give a try! Also - make sure you submit your businesses so that our searches will turn up results from your sites. And, if you have a chance, any feedback from the green business perspective would be very appreciated.

(I''ve copied and pasted the press release below so you can get the more formal pitch, and some more details.)


[b:4d3723160b]Green Search Engine makes \"going green\" easy[/b:4d3723160b]
[i:4d3723160b] searches websites screened for environmental and social values[/i:4d3723160b]

San Francisco, CA - March 15, 2007 - is the world''s most comprehensive \"green search engine\" which allows users to search the Internet for trusted websites and news related to environmental and social values.

\"People want to go green, but they often don''t know where to start or even what questions to ask,\" says Joey Shepp, founder of Green Maven. \"Green Maven makes searching for all things green as easy as using Google. If you search for socks, you get organic socks. If you search for cars, you get hybrid cars. Our mission is to make it easy for mainstream to go green.\"

Recognized in''s Top Ten List of Best New Websites of 2006, Green Maven uses Google''s recently released Co-op Search technology to make searching fast, easy, and relevant.

\"Going green has never been easier than with Green Maven,\" reports Lee Ettleman, TIME.COM. \"Editors at the site hand-pick web pages and news items related to the environmental movement—about everything from eco-friendly cities to organic socks—that can then be searched using the Google tool on the homepage or browsed through using a directory.\"

Launched in late 2006 by a team of Green MBA graduates, Green Maven has reached a total of 5,000 websites since its launch. GreenMaven was designed with Open Source software by the leading sustainable website development firm,, developers of and

Visitors can search on, or they can take the green web with them by installing an easy browser plug-in. Businesses who want their sites included in the green search engine can submit their URLs to Green Maven''s team of editors for approval. is responding to a growing segment of the Internet community searching for news, products and services that match their environmental and social values. By making it easy to \"go green\", is making a green lifestyle available to everyone.

### founder Joey Shepp is available for interviews. For more information, contact Stacie Wickham at (415) 259-4664 or

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a blog for green business marketing, eco-business marketing, ethical business marketing, conscious business marketing, sustainable business marketing, and community-minded entrepreneurs who are struggling with their cashflow, not attracting enough clients and have mixed feelings about marketing -

1 comment:

Search Whiz said...

Greenona is another search engine that focuses on green websites.