Ten Steps to Sustainable Marketing in an Uncertain Economy | GreenBiz.com

January 29, 2009

Here’s a terrific article from GreenBiz.com that deserves repeating, and your time to read:

There’s a standard journalistic trope that abounds during times of crisis: take the hot topic du jour, mash it up with something you know about, and you’ve got an instant article. For example: “Peanut Butter Preferences during a Global Recession,” or “Sparrow Migration Patterns during the 2008 Wall Street Collapse.”

Now, after nearly a decade of build-up, sustainability and “green” were the issues du jour for much of 2007 and 2008; but with the recent market crash, the national dialogue has turned more toward keeping a roof over your head than keeping a green roof over your head. So what’s a sustainable brand to do? Here are a few strategies to keep you afloat during these tumultuous times.

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